TPG to become TNT: All activities under one umbrella
TPG, the mail, express and logistics company, will operate globally under the brand TNT for all its activities from 2006. On Friday the general meeting of shareholders approved that the statutory name of the group (and the name of the share listed on the stock exchange) will be changed to TNT N.V.
The group presently employs more than 162,000 people and serves over 200 countries. Operating under one brand will increase the recognition of the group worldwide and allow for more efficient communication on the various services.
The name change highlights the increasing internationalization of the company and will be accompanied by a change in the company colour to orange for the entire group. (…)
The phased introduction of the TNT brand for the Mail division and of its corporate identity will take form starting from 2006. The Dutch streets will gradually take on more of an orange character once the corporate identity is applied to more and more company resources. Eventually, even the company uniforms of the approximately 45,000 postal employees will be redesigned using the new corporate identity.
Over the period of three years, only a limited incremental investment will be required for the name change because to a large extent natural replacement will be used. After the re-branding, cost advantages will be achieved through larger economies of scale, joint investment in advertising and labour market communication and use of the same corporate identity.
Peter Bakker, CEO, said, “With TNT, we want to be recognized around the world for our excellent service to our customers, efficiency and flexibility, thanks to the efforts of our 160,000 proud employees. It is expected that the TNT brand will encourage our existing customers to take up more of our services and also attract a greater number of new customers. And we will make sure that our mail employees will soon feel as passionately about the TNT orange as they do now about the familiar colour red.”
Source:
India Infoline
