Excerpt:
Building the Brand
As we at Raytheon continue to work as “One Company” to achieve our common goal of being a Customer-Focused Marketing (CFM) company, it is important that we maintain a brand approach that systematically positions our corporate logo effectively and consistently in all forms of visual communication.
Within this Web site you will find valuable tools, resources and information to help build the Raytheon brand. We have divided the information into three major categories: Logo, Tagline and Identifiers, Guidelines and Templates. The logo, tagline and identifiers are the core components of the corporate identity system. Your understanding of the principal thinking behind these components, as well as your ability to apply them, will offer you opportunities to help brand and achieve your goals more efficiently.
Source:
Raytheon - Coporate Identity
