On AXA's history site you'll find a brief history of the changing AXA Equitable logo, tagline and goddess illustration.
Excerpt:
History: Equitable and Goddess of Protection
1963 This was a turning point for Equitable's logo. A major realignment occurred. The focus was on the Goddess of Protection alone, without the widow and the orphan.
2000 Building on 140 years of history and heritage, the refined Goddess of Protection balances the Equitable brand's heritage with its vision for the future.
Source:
AXA
