Corporate Identity Style Guide
Excerpt:
Corporate identity defines a company to itself as well as to the outside world. It is an investment in the company’s future and helps lend credibility and professionalism to the enterprise. When a corporate identity lacks consistency across all executions, the company will suffer. (…)
Triple Play Flag
With the addition of the MediaPortal to the company’s product offerings, 2Wire has rounded out it’s Triple Play strategy to include Media alongside of Data and Voice.
Colors
The silver screen of entertainment is represented by PMS Cool Gray 9.The organic feel of the human voice is represented by PMS 7503.The strong data history of 2Wire is represented by PMS 485.
Use of the Flag
The flag has two purposes. It is used to highlight location for a reader — in the navigation bar on the Website or to draw attention to a page title. It is also used to balance a page — most often opposite the Company logo. It should never appear too close to the logo as it will compete for importance.
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Source:
2 Wire [PDF]
2 Wire - Press Center
