Umbrella brand strategy for palaces, castles and gardens
In a three-stage competition kleiner und bold has succeeded in securing the account for the development and implementation of an umbrella brand strategy for Saxony’s state-run palaces, castles and gardens. A new corporate design has been developed under the new name »Schlösserland Sachsen [Palace World Saxony]« with an informal brand architecture and 19 vignettes for the individual cultural monuments. The brand and the advertising concept are being presented to stakeholders and the press on the 10. March 2005 at a kick-off event in the Palais im Großen Garten, Dresden.
Source:
Kleiner und Bold - News
Schlösserland Sachsen
