Identify: Building Brands Through Letterhead Logo and Business Cards
by Charlotte Rivers
Hardback | 160 Pages | Rotovision 2002
ISBN 2-88046-723-3 (english)
Gebundene Ausgabe | Stiebner 2003
ISBN: 3-83071-278-2 (german)
Identify provides practical advice for designers and their clients on creating effective corporate identity.
This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system - logo, letterhead and business cards - with a survey of the most successful identities from around the world. Identify also examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms.
For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.
About The Author
Charlotte Rivers is a journalist with a passion for design who has written for Grafik, Print and Lab magazines, among others. She is author of the RotoVision books Maximalism and CD Art. She lives and works in London, UK.
