New Bearcat logo escapes early
by Curtis Penick
The Bearcat C-Paw, one of the most recognizable logos in college sports, began receiving a face-lift nearly a year ago and was kept in the bag for the last nine months, before being inadvertently let out last week.
Despite UC's attempt to guard the new look, T-shirts bearing the revised logo appeared on shelves in Kroger last week, well before the official release.
The university had hoped to keep its “new and improved” athletic symbol concealed from the public until its official unveiling June 1, just before UC's entrance into the Big East Conference, said Greg Vehr, vice president of Governmental Relations.
“Our hope was to hold off until June 1, as to provide time for vendors to supply merchandising outlets,” Vehr said. (…)
Source:
News Record
