
Excerpt:
Introduction
During the 2003-04 academic year, the University sought and received trademark protection for its name and two of its most important symbols. Trademark protection is an important accomplishment in the University’s overall marketing efforts because it allows the University to ensure that its name and marks are not misused.
One of the important consequences of federal trademark protection is a legal requirement for the University to monitor all uses of its trademarks. As a result, the Office of Public Relations has developed these procedures to provide information and guidelines to the University community regarding the use of The University of Scranton’s trademarks. The procedures apply to faculty, staff, students, academic departments, ad hoc groups, administrative divisions and departments, alumni clubs, informal groups and student organizations. Suppliers and manufacturers of commercial and non-commercial products should follow their licensing agreement with the University.
Guidelines for using trademarks and pending trademarks of the University of Scranton
The trademarks and pending trademarks of the University are not to be used in any way that implies endorsement of a business or service. The trademarks are not to be used in any way that will discriminate against any persons or groups or in any way that would be a violation of the University’s anti-discrimination
policies.
Source:
University of Scranton - Guidelines