The Logo Standards of West Virginia Division of Tourism.
Excerpt:
An Introduction and Guide
The West Virginia Division of Tourism is proud to work in partnership with private and public sector organizations in the tourism industry. In order to ensure consistency in our many advertising and marketing products, the West Virginia Division of Touris is providing this Logo Standards Manual, which explains how to properly use the “West Virginia Wild and Wonderful” logo. Through the consistent use of this brand identity, we can market West Virginia as a world-class destination for travel and tourism.
This logo is the official logo of the West Virginia Division of Tourism. The logo* is available for use by our tourism partners with approved grants to help extend West Virginia’s message and brand identity. Its presence indicates that a document has been closely reviewed and the contents of the document accurately represent what is being promoted.
To ensure the success of West Virginia branding and to guarantee the quality and consistency of West Virginia’s brand identity, each user of the logo must
comply with the design guidelines provided here.
The West Virginia Division of Tourism received state and federal trademark protection for its logo. Accordingly, any unauthorized us of the logo is prohibited. The West Virginia Division of Tourism will take all necessary steps to protect its intellectual property from unauthorized use. (…)
Double Truck Ad
Source:
West Virginia Tourism [PDF]
