Wolters Kluwer's New Corporate Branding Accelerates the Company's Strategy and Vision to be The Professional's First Choice
Wolters Kluwer, one of the world's leading publishers and providers of information products and services, introduced today the new corporate branding for all of its operations with the publication of the Wolters Kluwer 2004 Annual Report in print and online.
The publication of the 2004 Annual Report marks the official launch of the new corporate branding, visualized by the new icon and house style. The Company's strategy focuses on a strong foundation for delivering sustainable growth and profitability going forward. With strengthened customer relations and integration of its operating units, the Company will continue to lay the basis for growth, as communicated in the Message from the Chairman, and the Report of the Executive Board over 2004, included in the Wolters Kluwer 2004 Annual Report.
Nancy McKinstry, CEO and Chairman of the Executive Board, comments: “Wolters Kluwer is in the business of providing Content in Context. This means we understand the nature of all our customers' work and deliver products and services to make that work more productive and effective. Each of our strong brands represents this, and by combining our strength under the strong Wolters Kluwer umbrella, we will be even more visible to all our customers as their partners in innovation. Our new branding is consistent with our vision to always be The Professional's First Choice in each of our markets and market segments.”
Content in Context
The new branding strengthens the integration of Wolters Kluwer business units and helps establish a common Wolters Kluwer culture. The brand strategy will broaden visibility for Wolters Kluwer and its strong brands. Wolters Kluwer will rationalize the brand portfolios, and will put more strength behind fewer but stronger brands.
The new visual icon that Wolters Kluwer and all its operating units will adopt as from March 21, represents Content in Context, reflecting Wolters Kluwer's strongest attributes: high quality content in the professional's context; diversity of customers, products, services, tools, organization, and employee force; and innovative and technologically forward-looking solutions. The new branding strategy and visual design was developed together with Landor Associates, the world's most accomplished and internationally recognized branding and design consultancy, and Helios Consulting Group.
Source:
Wolters Kluwer - Press Releases
Old Corporate Design
cidoc.net: Wolters Kluwer
