Excerpt:
Corporate Identity
The guidelines have been established to keep the integrity of the Banff Lake Louise logo as it is being applied to collateral and support materials. Adhering to these guidelines will help keep the brand looking consistent regardless of the application. Logo usage, clear space, minimum size for print and product applications are all resolved here.
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Logo Guidelines
Please follow the usage, clear space and minimum size guidelines outlined below. This will ensure that our brand remains consistent across any application. If your issue is not resolved below, please contact Banff Lake Louise Tourism for guidance rather than create a new “standard”.
Logo Usage
The Banff Lake Louise logo should never be used on noisy or textured backgrounds.
The logo should never be cut off, rotated, skewed or distorted in any way.
It should never be coloured a different colour other than those indicated, or the letterforms filled with texture or manipulated in any way.
Source:
Banff Lake Louise
