New Brand Strategy and Visual Identity for Banff Lake Louise Tourism
Karo Design Calgary was instrumental in the innovative design and launch of a new brand strategy and visual identity for Banff Lake Louise Tourism. The new brand name Banff Lake Louise - Banff National Park was developed from extensive research with international visitors, tour operators and local businesses in the tourism industry. The brand positioning is differentiated by the pristine wilderness location of Banff National Park, Canada's first national park and an UNESCO World Heritage Site. “Successful brand design and development strategies are based on customer insight and user group buy-in” said Chris Bedford, President of Karo Design Calgary. “In the case of the launch and creative marketing of this brand, we had both aspects working to our advantage”, Bedford stated.
The new Banff Lake Louise Tourism brand will serve as a catalyst for the industry to build on the strength of its current international reputation and take advantage of resurgence of interest to visit this popular destination. Within 24 hours of the brand launch, which included an on-line brand toolkit for the management and delivery of the brand assets and the brand program, numerous local businesses and industry partners were quickly adopting content to support their own branded creative marketing programs. (…)
Source:
eMediawire
Banff Lake Louise - Brand Site
