Excerpt:
The importance of setting standards
One of the great challenges of higher education today is for institutions to effectively convey who they are in a clear, concise and consistent manner to each of their stakeholders. In a world that is cluttered with noise and information, it becomes increasingly important for organizations to break through that clutter with consistent, articulate and easy-to-recognize images and messages.
Within this manual you will find graphics, language and web standards for St. Olaf College, standards designed to convey the excellence and comprehensiveness of the St. Olaf experience and to make the work of staff and vendors easier, more cost effective and more efficient. Adhering to these guidelines will streamline production, reduce the potential for costly errors and improve communication.
Source:
St. Olafs College [identity site]
St. Olafs College Identity & Standards Manual [pdf]
