Michael Patrick Partners Completes Branding Assignment for BlueRun Ventures:
Name Change and New Trademark Help Venture Capital Firm Define Its Independence
Michael Patrick Partners (MPP) of Palo Alto, CA is in the process of helping BlueRun Ventures (formerly Nokia Venture Partners) roll out a new corporate identity program. BlueRun Ventures of Menlo Park, CA, is a leading independent venture capital (VC) firm. The name change more accurately reflects its global approach to early stage VC investing.
To incorporate into the visual identity system the elements of independence and the global nature of BlueRun Ventures' operation, Michael Patrick Partners created a contemporary logotype and combined it with a simple but highly communicative planet icon. Used together, the two elements redefine BlueRun's focus and reintroduce it as a company managed by experienced entrepreneurial partners.
During the past eight years, such assignments have surfaced as one of Michael Patrick Partners' specialties. To date the firm has helped more than 50 companies with new or refreshed identity programs. In this case BlueRun Ventures came to MPP with the new name and asked that it lead the creative process. Other client situations have involved keeping an existing name, redesigning or refreshing the trademark (identity) and then creating an entirely new branded identity system.
Michael Patrick Partners has handled similar assignments for start-ups, M&As, and situations in which a refreshed brand identity is essential to keeping pace in a changing marketplace. Identities for E*TRADE FINANCIAL, Mercury Interactive, Montgomery Securities, and S1 Corporation are just a few of the branding assignments the design firm has completed.
Source:
Businesswire
