Excerpt:
Importance of the ASU Brand
All Arizona State University branded communications should follow the ASU Graphic Standards. In addition to meeting these standards, using the recommended ASU fonts, colors, and logo signatures is the best way to give all ASU communication efforts a successful, timeless brand identity. Most importantly, it maintains a consistency across all ASU communications that fosters a sense of familiarity and confidence to its diverse audience. The ASU brand name should be managed with the view that its integrity be maintained and strengthened.
The graphic identity of an organization embodies its goals and objectives. Since our graphic identity is the cornerstone of all communication efforts, it is essential that its integrity is protected. Use of the graphic identity carries with it the responsibility to uphold the ideals of our mission. It benefits everyone involved when the identity is applied consistently to convey one clear message.
Purpose of Graphic Standards
A graphic identity represents the image and aspirations of an institution. It is the cornerstone of all communication efforts, and must be applied consistently to convey a single, clear message. For Arizona State University, the central message of our graphic identity is one of enlightenment. We at ASU are proud of our role as a source of learning and knowledge for students, faculty, staff, and the community at large. As a university with Research I status and a reputation for providing excellence in education, we are positioned to move ahead in the years to come. Our graphic identity communicates the image of a university on the rise, committed to excellence and a brighter future. ASU is one university, geographically distributed, and our graphic identity conveys that unifying theme. The new identity replaces the many confusing symbols used in the past, and projects a clear, unified, consistent image. (…)
Source:
Arizona State University - Graphical Standards Manual
