The Brand Portal of 'Cable & Wireless'. This is a very complex and detailed identity site, as it should be for a company of this size.
Excerpt:
Key elements
The Cable & Wireless brand identity is represented by a set of key elements, which work together to create a comprehensive system.
All the key elements are well established, and are used over a full range of applications, both online and offline:
The Cable & Wireless signatures - four different versions are available, depending on application and size requirements
Colours - a primary and secondary colour palette, with a complementary colour palette for screen media
A system of horizons - which determine the position of the signature and other graphics on cover layouts
A system of typefaces - Gill Sans is the primary corporate typeface, with Adobe Garamond (for printed media) and Arial (for web-based media) used in support
A system of wallpapers - a range of 12 abstract graphics which can be used either by themselves, or in association with specific campaign images, across a whole range of communications materials
Working with words - a style guide that deals with our use of language and tone of voice
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Source:
> Cable & Wireless Brand Homepage
