The Sunrise Corporate Identity Extranet. Very interesting identity site also in German, Frensh and Italian.
Excerpt:
sunrise’s new orientation as a full-service provider and the key role of its umbrella brand strategy make it increasingly important for the sunrise brand to be presented in a unified and coordinated way. The sunrise umbrella brand represents quality with regard to products and services. However, creating a uniform corporate identity depends not only on the brand design itself, but also on ensuring a consistent style of communication that corresponds to the new positioning of sunrise.
Brand design
The tagline is only one of many branding elements, including the logo, colors, typography, illustration and linguistic style. The combination and interplay of these elements ultimately define the brand, and distinguish sunrise as a homogeneous corporate personality.
Manual
This manual has been prepared for all those who are involved with the brand on a daily basis and who help give sunrise a strong and uniform identity in the marketplace. It contains complete guidelines for using the brand elements, and serves as a basis for all communications.
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Source:
sunrise - Brand Identity Extranet
New: sunrise - Corporate Design Manual [PDF]
