Excerpt:
The Cororate Logo
1.a. Logo description
The logo depicts two people holding hands, forming a ‘W’.
The idea of people holding hands relates to teamwork, partnership and cooperation. It also reinforces the organisation’s focus on people rather than books.
We can perceive in the logo a strong ethnic feel, which expresses the organisation’s concern about unreached minority groups. We can almost see it as a character similar to those created by linguists for new alphabets.
The vibrant but deep red-orange colour was chosen to show the dynamism and innovative spirit of the organisation, whereas the grey helps us to enhance both the culturally sensitive and familiar aspects of it.
The round-shaped typography used for the name ‘Wycliffe’ was selected to accompany the curves of the ‘W’ symbol. We have found that, by using the name in lower case, Wycliffe is perceived as a more friendly and accessible organisation.
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Source:
Wycliffe - Corporate Identity
