Nice brand guidelines website of Ufi/learndirect Brands. Ufi has developed a consumer-facing brand to be a market leader in the education and training sector.
The brand will encourage positive attitudes to open and flexible learning and an involvement with learning throughout life; lifelong learning.
This site contains guidance on application of the logo and covers all manifestations of the brand in the context of marketing materials, stationery, products and the physical environment.
Excerpt:
Brandguidelines/Business
This section contains guidance on the application and use of the learndirect business brand. learndirect business is Ufi’s offer of learning opportunities to SMEs via SME intermediaries and accredited business centres. The learndirect business brand should only be used by learning centres with a business focus for targeting SME businesses.
This section also give access to the guidance for the learndirect premier business centre brand which has been developed for, and should only be used by, centres that are SFEDI accredited as a learndirect premier business centre. The whole of the learndirect premier business centre guidance is password protected and can only be accessed by accredited centres.
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Source:
learndirect
