Excerpt:
The Logo of the Lenzing AG
The picture symbol stands for a stylized “L” meaning “Lenzing”; the word symbol stands for reliability and respectability, through the selected font and the use of capital letters.
In the logo, the picture and the word merge to form one entity.
The Lenzing logo must always be clearly printed and must therefore never be re-designed, drawn up individually or altered. Nor may the logo be used to form a slogan or a decorative element (additions to the logo, subtitles, etc.). Please only use the original logo that is defined in the Corporate Design Manual.
Detailed information is also available in the Corporate Communication Department.
The Corporate Design Manual contains rules for the use, size, colors, and positioning of the corporate logo. You will find detailed indications on the following pages.
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Source:
Corporate Design - The Lenzing Group [PDF]
