Excerpt:
Our situation today calls for a uniform and united brand strategy. We must focus on presenting a clear, unified image to customers, one that engenders understanding and confidence. There is simply no job more important than reassuring our best customers and potential customers that MPC is the same PC company that they know and love, both today and tomorrow.
As the brand is the most visible extension of MPC, every communication our company makes either strengthens the brand or weakens it. By leveraging the brand’s power in all you do, your marketing and sales efforts are made more effective and the MPC brand is made that much stronger. Building our brand grows our market share and strengthens the appeal of our products and services. That's why it's essential that every member of the MPC team, including our strategic partners and creative agencies, implement the brand consistently and with a cohesive vision.
This MPC Corporate Identity Brand and Style Guide will help our company and you individually to achieve the goal of presenting a consistent unified brand for MPC. Its purpose is to give you the tools to insure consistency in both message and design so you can properly communicate the MPC brand in printed and online materials.
Source:
MPC Styleguide [PDF]
MPC - Visual Collateral
