Excerpt:
Introduction
This manual sets out guidelines and specifications for the successful reproduction of the visual identity of Broadgun Software and Pdf Machine. These guidelines apply to all communication applications. Our corporate identity is a vital tool in an effort to present ourselves in the marketplace, enabling customers to recognise our products and our services. The corporate identity is our public face, therefore it is imperative that we maintain its integrity at all times.
This manual aims to lay down clear guidelines showing how our corporate identity can be consistently presented to the public through all aspects of our operation.
Under no circumstances should any work be undertaken without knowing or understanding the guidelines set out in this document. The value of a consistently applied visual identity should never be underestimated. First impressions may often be lasting ones. This logo plays an important communication role in assisting brand recall.
The Broadgun Software, Pdf Machine logo comprises two elements
> Broadgun Software logo type
> Pdf Machine logo type
A minimum size has been determined for the logo. The logo should never appear any smaller than 30mm in width. If the logo is scaled any smaller there may be legibility problems. The logo must never be redrawn or modified in any way. Digital files of the logo are available on request. To maximise brand recognition and recall it is important that the logo is always produced consistently. Never create your own logo. Always used the logo supplied.
Source:
pdfMachine - Corporate Guidlines [PDF]
