new identity:
sign of evolution in the world of Operational leasing
Arval, an international group created in 1989, is currently an undeniable role model in Operational Leasing and vehicle fleet management.
On the occasion of the 15th anniversary of the Group, we have the pleasure to present you our new visual identity.
Arval PHH becomes Arval. This evolution has led us to the creation of the label “member of the PHH Arval global alliance”, thus confirming the commercial partnership in the U.S. between Arval and PHH.
Our logo is evolving too: The Chameleon is replaced by the visual symbol of BNP Paribas (taking flight symbol). From now on, our new logo visually affirms that we are part of the BNP Paribas banking group. It capitalizes on the Group’s strong image (solidity – serious – imagination - creativeness) associated with the Arval name reference brand experience which illustrate our ambition and professionalism.
Henceforth, we will benefit from the BNP Paribas powerful image while conserving a strong brand name, a synonym of knowledge and expertise which our customers and partners are closed to.
Source:
Arval
