Excerpt:
Introduction
Corporate Identity Standards
How Western Digital is perceived is in large measure the result of corporate image, public perception, and the totality of communications that shape the mind-set of our customers, colleagues, suppliers, shareholders, or the community at large.
Corporate identity plays a pivotal role in contributing to the image of WD. It defines global graphics standards for the correct use of WD’s logo, our company’s most valuable trademark. The WD logo is a means of symbolizing and differentiating WD’s identity in the market. Correct usage of the WD logo keeps its trademark position legally strong and creates long-term value to WD.
That is why your cooperation is so necessary to the successful implementation of this important corporate program. To assist you in this endeavor, this graphics standards manual has been prepared for your reference. The manual discusses and illustrates the required standards for applying the corporate monogram and corporate signature. If, after consulting the manual, you require additional information, please do not hesitate to contact the Corporate Communications Department at Corporate Headquarters, which is responsible for approving all applications of the corporate monogram and signature.
Source:
Western Digital - Corporate Identity Manual [PDF]
Western Digital - Logo Usage
Western Digital - Pressrelease - New Logo
