Excerpt:
Logotype (the typographic treatment of the ACHE name)
To make the name of our organization visible, the name is always spelled out in full. To make it easier to read and understand, the four major words have been separated into two groups. “American College” refers specifically to the organization while “Healthcare Executives” refers to our membership.
Logo
The ACHE logo has been designed to communicate several key aspects of ACHE. The flame represents education, one of our most important services. The pedestal stands for leadership, and its right edge has been shaped to suggest the healthcare cross.
Tagline
Our tagline “for leaders who care” uses concise language to communicate that ACHE’s members are leaders who bear a special responsibility—caring for the health and well being of the communities their organizations serve.
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Source:
ACHE Corporate Identity Standards
