Excerpt:
The Water and Sanitation Program (WSP) created these visual identity guidelines to aid you in the production of WSP communication and knowledge management products and to support a cohesive, effective, recognizable, and consistent visual identity and image for WSP. The new design conveys our identity in a sophisticated, contemporary way and builds on the brand equity of our previous visual identity and corporate look.
For a consistent regional and global identity, all WSP employees involved in creating, producing, or using our visual communication should adhere strictly to these guidelines. They provide specifications for use in internal, external, electronic, and print products.
Use of effective and consistent communication tools is an investment in a future of relevancy and growth. High quality, technically sound products with a strong visual identity will support WSP value to the sector, our clients, our donors, and our partners.
If you have any questions regarding WSP’s visual identity, please contact the Program for more information at info@wsp.org.
Source:
WSP Visual Identity
