Yesterday, Cape Nature Conservation, the organization responsible for managing the Western Cape's provincial reserves, formally launched its new corporate identity - represented by the new logo you saw on the splash page. Visitors to these reserves would be familiar with the old bokkop - the bontebok crest that has been with organisation since 1980.
CapeNature wants to signal the changing ethos within the organization. “With our new corporate image we are sticking our colours firmly to the new South African mast. CapeNature has changed the way it works with its partners and the public. The role that people play in conservation has become increasingly central to the organisation's approach to nature conservation,” says Tony de Silva, chairman of the CapeNature board.
(The old Logo)
In addition to being responsible for managing the biodiversity of our reserves, CapeNature looks for ways to ensure the sustainability of the areas beyond the reserves' formal borders. The new logo, designed by HKLM, symbolizes the yin and yang concept of dependent opposites, the interrelationship between different forces of nature, and between humans and their natural environments.
The blue in the CapeNature logo represents the oceans and rivers of the Western Cape and the green the magnificent vegetation of the Cape. The shapes are also a presentation of two hands symbolizing our communities' role in conservation, as well as the ideal of seamless integration between humans and nature.
The logo was launched at CapeNature's Chairman's Funder's Dinner last night.
Says CapeNature CEO, David Daitz: “We are privileged to be home to the smallest but most diverse floral kingdom in the world, and we are equally privileged to have been able to celebrate the birth of our new organization within the greater celebration of the first decade of democracy. But with privilege comes responsibility. Let's ensure that when our children and grandchildren celebrate the 100th anniversary of democratic South Africa, they will be able to raise a toast at a picnic under the ancient indigenous trees of Kogelberg and Grootvadersbosch Nature Reserves.”
The Cape Floristic Region, recently inscribed on the list of world heritage sites, is represented by eight localities, all formal protected areas, six of which are managed by CapeNature.
Source:
Cape Nature Conservation
