Excerpt:
Visual Identity & Licensing Standards in Print Applications
Introduction
Western Illinois University enters its second century with a sense of renewal. Strong enrollments, a successful capital campaign, clear signs of pride on the part of students and alumni, and a new presidential era contribute to an institution secure in its identity.
Building on these successes, a campus integrated marketing committee has worked with the Chicago-based Lipman Hearne marketing firm to position Western's image for the future. The goals of the marketing platform are to:
* Enhance the University's stature and the reputation among key constituents
* Support institutional enrollment goals for undergraduate and graduate programs
* Enhance fundraising initiatives
* Improve internal communication and
* Build a sense of pride among University stakeholders.
Source:
Western Illinos University - Visual Identity
