Excerpt:
Cargill is transforming itself into a company dedicated to creating distinctive value for the customers we serve. Our new Corporate Identity Strategy plays a key role in communicating this transformation to them.
Our new identity reflects Cargill's traditional strengths - integrity, stability, reliability - while also portraying the behaviors we are aggressively pursuing - customer focus, innovation and high performance.
The purpose of these guidelines is to provide the practical tools and information needed to carry out our Identity Strategy. By following these guidelines, you will do your part in helping us increase the value of the Cargill brand in the marketplace.
Source :
Cargill Brand Identity
