Excerpt:
Corporate identity is the single most powerful visual communication that a business has. It must be carefully developed and accurately managed in order to achieve maximum impact. It reflects company philosophy and stature within its market. It is a single minded message conveying the corporate character of Alexander Forbes that stakeholders, publics and staff alike identify and associate with.
With this in mind the ability to control all the manifestations of identity is extremely important. This temporary standards control document is the first communication transferring such knowledge to its custodians; It will help to ensure that the new corporate logo for Alexander Forbes is never diluted but rather protected by all responsible for it.
This manual does not cover all aspects of identity application and is for production purposes only. A comprehensive corporate identity manual will be issued and distributed in due course. (…)
Source:
Alexander Forbes - Corporate Identity [PDF]
