October 2002
The Corporation for National and Community Service and its three major programs—Senior Corps, AmeriCorps, and Learn and Serve America—unveiled their new logos. You will find here the Graphic Standards Manual, the Logo-downloads and some usage-tips.
Excerpt:
Why new logos?
Logos are visual symbols that help us communicate the meaning and purpose of our programs to all our audiences—current and potential volunteers and members, grantees, elected officials, corporate and foundation donors, and the general public. In some cases, our logos are the public’s only connection with our programs.
The new logos were designed to:
1) Better reflect the Corporation’s mission;
2) Give a strong, consistent look to the Corporation and its programs;
3) Allow for customization by states and local programs; and
4) Connect national service to the notion of patriotic duty.
We rely on you to help us communicate the distinctive look, feel, and identity of the Corporation and its programs. By using our logos in accordance with the standards contained in this guide, you can help us convey a clear and consistent message about who we are and what we do. This, in turn, can help you recruit members and volunteers, build partnerships, and raise awareness about the good work your programs do.
Source:
Corporation for National and Community Service - Logos
