Credits:
Mind the Gap (Beirut)
Excerpt:
The corporate identity, developped by Mind the gap, graphic design and advertising agency based in Beirut - Lebanon, through its choice of colors and visual feel, is the expression of MenaJet’s personality. The identity presents the airline to its public by setting forth the organization's values and aims as an important service provider.
MenaJet aspires to maintain its audience’s consistent perception of it as a competent airline by establishing a strong and stable image no matter how various its applications.
Emblem
The emblem developed for MenaJet is the word “Mena” in arabic, which means port. It was drawn using a three-stroke brush, a penmanship resulting in an innovative calligraphic expression, rather than the traditional ones usually adopted for arabic emblems. Moreover, the proportions were studied in such a way that it can be applied on both sides of the plane’s tail without being mirror-imaged, thus retaining its readability.
Iconocraphy
The style of illustration developed for MenaJet consists of stylized line drawings in which figures and objects feature a minimal amount of details and colors. The illustrations are a balance between realistic depiction and symbolic simplicity, their visual quality as well as function being informative rather than decorative.
Pattern
Certain graphic elements were extracted from the emblem and used to create a series of patterns specific to MenaJet. By providing an alternative to direct logo application, such patterns help enrich the MenaJet image across several mediums.
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Source:
MenaJet - Our Brand
