Excerpt:
Introduction
At Seagate, we understand the need to keep driving forward. We’ve become a leader in our industry because of our technology ownership and innovation, our operational excellence and our customer partnerships.
Today, all over the globe, customers collaborate with us to turn ideas into breakthrough products — and to bring those innovative products to market faster. Together, we succeed. Together, we drive the future.
This document represents another opportunity to strengthen our reputation in the marketplace. More than a list of rules about where to put our new signature or what typeface to use on our PowerPoint® presentations, this is a guide that will help bring the Seagate brand to life.
Our brand is a reflection of our culture and personality. It encompasses the entire experience a person has with our company. And the look and feel of our communications — our brand identity — affects how our brand is conveyed and perceived. Our name, the signature at the bottom of our ads, our brandline, and the many other elements that make up our brand identity have been designed to visually convey the powerful ideas that we bring to every customer.
Source:
Seagate - Partner Program Brand Identity
