Excerpt:
(…) Our company logo is a key element of the Safeco Identity. Like any company asset, it needs to be protected so that its value does not become diminished through improper use.

Proper application of the logo must be followed as outlined in the Safeco Identity Guidelines. Any variation from these guidelines must be pre-approved by Safeco Marketing by e-mailing corpid@safeco.com. Logos obtained from sources other than this web site should not be used.

The Safeco logo and its signatures are provided to Safeco Corporation, its companies, its agents, and its vendors for use in the production of print and electronic materials. (…)

Source:
Safeco - Safeco Brand Identity

Robert Salzmer, 12. Aug. 04