With the merger of Byggeriets Arbejdsgivere (The Construction Industry Employers’ Association) and Danske Entreprenører (Danish Contractors), Dansk Byggeri was formed on 1 January 2003.
The new organisation has 6,000 member companies with 70,000 employees within the building and construction sector.
Based on the two organisations existing platforms, Bysted designed a visual identity for the new organisation, with Dansk Byggeri's logo at the core.
The logo was inspired by the concepts of “building” and “putting elements together” where the colours reflect “construction” – the orange for bricks, roof tiles and the earth, while grey relates to stone, concrete and roads.
Credits:
Bysed (Denmark)
Excerpt (Danish):
Designguide
En stærk visuel identitet bidrager til en positiv profilering af Dansk Byggeri. Designet, som vi viser i denne designguide, fortæller historien om en åben, udviklingsorienteret og positiv organisation.
Guiden beskriver de grundelementer, logo, farver og typografi, der tilsammen sikrer Dansk Byggeri en klar visuel profil.
Guiden indeholder ikke svar på alt, men er grundlaget for arbejdet med Dansk Byggeris visuelle profil.
Source:
> Dansk Byggeri - Designguide
