Excerpt:
This guide is intended for anyone producing communications for Nomadics, and outlines the different elements that make up our corporate identity.
The purpose is to ensure that all our work embodies Nomadics brand attributes, expresses them consistently and helps build an awareness of the brand.
Although some rules are fixed, the guidelines are not intended to be limiting, and there is plenty of scope for creative expression.
The aim is to create an image that reflects Nomadics, an organization that is professional, modern and forward looking. The image needs to be relevant to our broad customers base, including industry and the military.
The need is to convey a highly professional and modern image underpinned by our approach to problem solving and innovation. (…)
Source:
> Nomadics - Visual Identity
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