“Our vision of InterContinental Hotels Group is to be The World’s Best Hotel Company.” With this nice Identity Manuals this could become true. You found here a very strong resource for the entire Interconinental Hotel group. For exsample a 139-page strong pdf-based Identity Guideline.
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Table of Contents:
- Basic Guidelines
- Stationery
- Signage
- Digital Guidelines
- Collateral
- Marketing Materials
Excerpt:
Our vision of InterContinental Hotels Group is to be The World’s Best Hotel Company. For us to be the best, we must excel in everything that we do, including how we present ourselves to the outside world, corporate partners, company stakeholders, guests, and employees.
These Identity Guideline are intended to provide the information you need to ensure that our Identity always appears exactly as it should be – a perfect representation of our Corporate brand image.
In preparing these guidelines, we have tried to cover as many applications for the logo signature as is reasonably possible. We have also made the rules clear and easy to apply. Where there are options, the preferred use is identified, and you should carefully consider the most appropriate option to be used in different situations. (…)
Source:
> InterContinental Hotels Group - Our Brands
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