The country’s oldest bank, Bank Negara Indonesia (BNI), last week launched its new logo and an ambitious plan to transform its corporate identity.
BNI director Sigit Pramono last Thursday (22/7/04) launched the bank’s new vision and mission in the ‘BNI Navigational Map’. He said directors would concentrate on improving customer service, reported detikcom.
“Everything has to change, in terms of quality and performance and the change in corporate identity… This change is extremely important in BNI’s history if we want to achieve our goal of becoming the pride of the country’s banking system. BNI has a commitment to carrying out its internal restructuring program and positioning itself as the leader of the banking industry,” he said.
The new logo is more upbeat and prominently displays the number ‘46’ – indicating the year of the bank’s establishment during the 1945-49 war for independence from Dutch colonialism.
The revamp will also include refitting BNI’s thousands of branch offices across the country and overall rebranding, Pramono said.
Meanwhile, the House of Representatives has yet to give the green light to the government’s plan to sell a 30% stake in the bank in a secondary offering.
Pramono said Wednesday that, pending House approval, the divestment would go ahead as planned in September or October this year.
The bank also announced last week that it expects first half net profit to hit Rp1.5 trillion, compared to Rp408.8 billion a year earlier. (…)
Source:
Laksamana.Net
