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Very small one-page-manual.

Excerpt:
The corporate visual identity (CVI) is an essential element in supporting our business. The design and presentation of the company name, logotype, symbol, corporate colours and typeface give a unique and visible identity to the Jardine Lloyd Thompson Group.

The systematic and co-ordinated use of this identity over a range of applications, for example on stationery, documents, promotional literature, advertisements, signage and promotional goods, etc. helps to differentiate us from the competition. (…)

Source:
> Jardine Lloyd Thompson Group - Corporate Visual Identity

Robert Salzmer, 13. Jul. 04



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