Here is the brand new brand identity site of GE. Even if I surf just few minutes across the new site - I can say, it's one of the best outside in my eyes. Table of content:
- Brand Basics
- Business Collateral
- Interactive
- Product & Places
- Olympics
- Downloads
A must seen manual!
Excerpt:
The Monogram
The GE Monogram reflects our heritage, and lays a solid foundation for our future. Its imagery reflects our heritage and it lays a solid foundation for our future. Its consistent look across all applications embraces a wide color palette and reflects our customer-centric philosophy of being friendly, open, approachable and a part of the world we live in.
The Monogram is the key element in the new brand expression system, and consists of two parts: the cursive and historic “GE” letterforms and the stylized circle. These elements always appear in a fixed size and position relationship that does not change. Regardless of region, local language, or language of the application (brochure, advertising, stationery), never translate the “GE” letterforms in the Monogram into another language. Do not recreate it. (…)
The new typography:
Source:
> GE - Brand Central
> GE - Old Identity Program (still online)
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