Hanaro Builds New Corporate Identity
by Kim Tae-gyu (Staff Reporter)
Hanaro Telecom, South Korea’s second-largest broadband carrier, on Thursday unveiled its new corporate identity (CI), changing the company’s name and logo.
The company will use the title of »Hanaro Telecom« in English as well as in Korean and will adopt a new logo featuring a hummingbird.
The new CI was announced in time with its foray into the long-distance and overseas call market in addition to the expansion of the fixed-line number portability system.
“Finally, we set a cornerstone to become a genuine telecom firm by making reaches in long-distance and overseas call markets,” the firm’s president Yoon Chang-bun said.
Yoon added that Hanaro selected the hummingbird as its logo since the bird’s nimbleness and agility aptly highlights the future path of the firm, which is competing with telecom behemoth KT.
Hanaro Telecom added long-distance and overseas call services under the banner of »Hanafone« to its existing local call offerings, posing a threat to KT.
Hanaro looks to make its presence felt in the domestic market by enhancing its market share to 6 percent by the end of this year from the current level of 4.5 percent.
The firm expects the number portability system will also help it in attaining the goal.
From this month, Pusan residents can switch carriers without having to change their current fixed-line numbers. The rule will also be applied to Seoul in August, the only remaining region of the nation that hasn’t been able to use number portability system yet.
Source:
> The Korea Times
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