The logo was designed in 2001 by CGI (called CGI BrandSense since 14 January 2002). Now here ist the nice web-based manual.

Table of contents:

• Basic brand rules
  The Smiths logotype, how to use it,
  the corporate colours and typeface.
  Download the logotype here.

• Divisionla brand rules
  How does the Smiths logotype work alongside the divisional names?
  This section explains how.

• Smith Group
  This section includes guidelines for stationery, literature, PowerPoint, web specifications, recruitment adverts and signage for the corporate level. Download templates and artwork here.

• Detection
  Stationery and remaining content to be confirmed.

• Medical
  Stationery and remaining content to be confirmed.

• Aerospace
  Stationery, link to Aerospace identity site and remaining content to be confirmed.

• Specialty Engineering
  Stationery, link to John Crane identity site and remaining content to be confirmed.

Source:
> Smiths Group - Guidelines [authorization required]

Robert Salzmer, 06. Jul. 04