
The logo was designed in 2001 by CGI (called CGI BrandSense since 14 January 2002). Now here ist the nice web-based manual.
Table of contents:
- Basic brand rules
The Smiths logotype, how to use it,
the corporate colours and typeface.
Download the logotype here.
- Divisionla brand rules
How does the Smiths logotype work alongside the divisional names?
This section explains how.
- Smith Group
This section includes guidelines for stationery, literature, PowerPoint, web specifications, recruitment adverts and signage for the corporate level. Download templates and artwork here.
- Detection
Stationery and remaining content to be confirmed.
- Medical
Stationery and remaining content to be confirmed.
- Aerospace
Stationery, link to Aerospace identity site and remaining content to be confirmed.
- Specialty Engineering
Stationery, link to John Crane identity site and remaining content to be confirmed.

Source:
> Smiths Group - Guidelines [authorization required]
Robert Salzmer, 06. Jul. 04