The SAS logo was designed in 1947 by Rune Monö and modified in 1998 by Stockholm Design Lab.

Normally I dont post complete manuals, but this time I will make an exception.
Enjoy the Scandinavian Airlines - Corporate Identity (not only design) Guideline.
So, if anyone know the real manual, please send me a note!

Full Content:
Checklist
Dear Cooperation partner.
The information below is for your guidance to a successfully use of SAS Logo

Logo
Logo correctly positioned in a corner of the layout, not centered.
Clear space around the logo.
Correct color/colors to ensure legibility and clarity against the background involved.

Questions?
Never hesitate to contact your one point of contact for advice and guidance.

Yours sincerely
Scandinavia Promotion

Source:
> SAS - Corporate Identity Guideline [PDF]
> SAS - Promotional assistance page

Robert Salzmer, 05. Jul. 04