Comment:
By introducing a “magazine” covering non-corporate issues like actual design trends, events and portraits of designers and artists not working for the company, the design-navigator made an interesting attempt to break the barriers of the common “closed shop” attitude of almost all identity sites.
The somewhat brilliant idea behind is apparently, that corporate design is in itself a cultural activity, not merely a matter of standardization.
However, they stood up - but they didn't deliver. They've built a house but forgot the door. It's completely obscure what the audience should actually learn or even think of the materials supplied. The links between the ordinary design-business and the cultural or trendy aspects given in the magazine are completely missing.
[ppa]
Excerpt:
The Design Navigator addresses itself to all employees of DaimlerChrysler and their graphic agencies world-wide.
- The Magazine
The magazine takes a look at current design themes. News and columns report on both internal and external events, trends and highlights. - The Basics
The conceptual elements of the DaimlerChrysler corporate design - documented and explained. - The Applications
Guidelines and templates for the everyday life with the DaimlerChrysler corporate design.
(…)
Applications / Facility signage / Basic Elements (1/5)
External signs that cannot be designed according to our standards will not use the corporate logotype. They show the name in standard type and in upper and lower case, without legal information.
(…)
Source:
> DaimlerChrysler - Design Navigator
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