Excerpt:
Sun’s communications focus on the big picture.
Sun thinks big.
Before you begin developing Sun communications, you should ask yourself “What’s the big idea?” In other words, what’s the single most important idea to be communicated? What are those big reasons a customer will care and therefore want to find out more? What are the big ways that this product or service can improve the way our customers run their IT operations and their businesses? When you can answer these questions, you’re ready to begin building a powerful Sun communication.
The power of Sun’s brand
A unified Sun brand is a powerful marketing tool. Consistent communications increase the impact of our brand messages. Messages that convey strength, trust and real world scenarios. No marketing speak or business clichés found here. Every piece of communication—from advertising to collateral, from the Web site to packaging, and everything in between—should pack a punch and feel as big and bold as Sun itself. (…)
Source:
> Sun - Corporate Identity Guidelines: Overview [PDF]
> Sun - Logo Guidelines [PDF]
> Sun - Logos
> Branding @ Sun [authorization required]
