Xinhua Finance Unveils a New Face for its Corporate Identity and Launches Revamped Website
HONG KONG, June 1, 2004 — Xinhua Finance, China's premier financial services and media company, unveils today a new corporate identity and logo and launches a revamped website. This new corporate image reflects Xinhua Finance's momentum as a first-mover and market leader providing the best investment tools for the China market.
Founded in 1999, Xinhua Finance has four core product groups for the China market: indices, financial news, ratings and investor relations, all of which help to enhance investor confidence, transparency and market efficiency. Through strategic alliances with international partners, such as PR Newswire, FTSE and Lehman Brothers, as well as through successful acquisitions like AFX-Asia (the Asian operations of AFX News) and Market News International (a top provider of news and information on the global fixed income and foreign exchange markets for 20 years), Xinhua Finance has, in just four years, been transformed from a company with only a small staff in Hong Kong to a global player with over 280 employees providing both China and international financial information and actionable data to customers worldwide.
To match this intensive growth, Xinhua Finance is rolling out a brand new corporate identity. Developed internally, Xinhua Finance's revitalized identity retains the Chinese traditional calligraphy of its previous branding, while incorporating a modern logo design and a new color scheme. The logo's invigorating design leverages the bold imprint of a Chinese-style signature seal that is engraved with the “xin” of “Xinhua Finance” (the Chinese character “xin” translates to “new”, “fresh” and “up-to-date”). The mix of traditional elements with modern design concepts reveals the harmonious convergence of East and West in the company, along with its global nature.
As part of this roll out, Xinhua Finance also announced the launch of its revamped website at www.xinhuafinance.com. The company website provides information on the company and its four core businesses: indices, financial news, ratings and investor relations. Constructed to present essential information for shareholders, investors, the media and the general public, Xinhua Finance's new website includes resources such as up-to-date press releases, media mentions, events information and in-depth company and product information. Currently, the website is available in English, with Chinese and Japanese versions to come.
“The corporate identity revamping campaign reflects our rapid development, and is also a key step in the integration of various mergers & acquisitions,” said Ms Fredy Bush, Vice Chairman & CEO of Xinhua Finance. “The management believes this strategic decision will strengthen our brand identity and facilitate better communication with employees, shareholders, and customers worldwide.”
Ms Bush also expressed her excitement with the new website launch by saying: “We are committed to providing transparency about our company and our ongoing developments for the benefit of our shareholders, investors, the media, and the general public. We will keep our website continually updated to offer a current picture of who we are.” (…)
Source:
Xinhua Finance
