The General Electric logo was introduced on 30 June 2004. It was designed at the end of the nineteenth century and modified in 2004 by Wolff Olins.
The colour is blue (Pantone 7455). Additional colours are Pantone 260, Pantone 485, Pantone Process Cyan, Pantone 144, Pantone 376, Pantone Black 6, Pantone 7530, Pantone 7445, Pantone 500, Pantone 292, Pantone 109, Pantone 557 and Pantone 877.
General Electric uses its proprietary typeface GE Inspira.
Hans Stol, 30. Jun. 04