Excerpt:
Dear employees, partners and customers:
(…) This manual covers basic guidelines and provides a range of examples from which we can glean the direction needed to accurately represent Axeda in any situation. Adhering to a set of identity guidelines doesn’t mean we have to sacrifice creativity or originality. We should all feel free to use these rules and our different personalities to add color and depth to the Axeda identity. (…)
Robert M. Russell Jr. (Chairman and Chief Executive Officer)
(…)
The Axeda wordmark is based on the Linotype Univers 631 (bold italic) typeface. The 1999 Linotype Univers is an update of Adrian Frutiger’s 1954 Univers family of 21 unified fonts.
Two of the primary reasons Linotype Univers was selected for the Axeda wordmark are its similarity to the font used in the eMation wordmark and the accentuated forward angle of its letters, which conveys the energetic attributes of the brand.
(…)
Source:
> Axeda - Style Guidelines PDF
> Axeda - Press Room
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