Excerpt:
building a brand is a daily task that requires attention from everyone. all employees, partners and suppliers are responsible for the correct use and application of the brand.
in the brand building process, there are some key concepts that all must live by. the first one is consciousness. one must be conscious when using the brand and careful that details such as color, typography and position are chosen correctly. the second key concept is coherence. the brand has a visual and verbal language introduced in the brand personality book that guides its whole style of communication. everything that is created needs to be aligned with the brand’s language so that its image is always consistent with its positioning.
the third key concept is care. it is necessary to look after the integrity of the brand. even in-house materials, with restricted circulation, need to have the brand and its language applied in the correct manner.
these three concepts form the basis for the construction of a strong brand – remember them every time you use the blah! brand. note: the blah! marketing team must approve all materials before they are finalized. for further assistance, contact the marketing team at head office (check the contact information on the last page)
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Source:
> Blah! - brand manual