Excerpt:
This guide is intended for anyone producing communications for Ordnance Survey, and outlines the different elements that make up our corporate identity.
The purpose is to ensure that all our work embodies Ordnance Survey brand attributes, expresses them consistently, and helps to build an awareness of the brand.
Although some rules are fixed, the guidelines are not intended to be limiting, and there is plenty of scope for creative expression.
The aim is to create an image that reflects Ordnance Survey, an organisation that is professional, modern and forward looking. The image needs to be relevant to both the business-to-consumer map business and the business-to-business map and data business.
The need is to convey a highly professional and modern image, underpinned by an approach that is both customer and user-friendly.
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Source:
> Ordnance Survey - Corporate Identity Guidelines PDF [1,2Mb]
> Ordnance Survey - Media Kit